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"WHAT'S YOUR STUF" INTEGRATED CAMPAIGN     
 OREO

OREO is celebrating the return of 'The Most Stuf,' so we’re giving every OREO cookie-to-creme ratio its own unique love verse—no matter which OREO you stan.

When we say every cookie-to-creme ratio, we mean every ratio in OREO's lineup -- from OREO Thins to Original, Double, Mega and Most Stuf. 

We asked the fans, "What's Your Stuf?".  Then we let them vote on social, in stores, and at pop-up events (which, of course, involved a giant bouncy slide).

Needless to say, the fans had plenty to say about what their stuf is.

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AD: Sally Lee

CW: Katie Lynne Moncure

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© 2018 Sally Lee

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