To set Teremana apart in a saturated celebrity tequila market, we developed a campaign centered around the brand's core value of "mana"—the powerful spirit that drives everything they do. "Mana Makes the Difference," campaign highlights Teremana's tequila-making process through the lens of this "spirit of Mana" featuring its founder, Dwayne 'The Rock' Johnson.

Teremana's first-ever global brand campaign with this launch has helped them become the fastest growing spirits brand to hit 1 million cases sold in its first year. 

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