To build hype around the special edition Ultraboost designed with the four iconic colors of the seats in Dodger Stadium.

And only the true fans will get it, and that’s exactly who we wanted to talk to with our 'IYIYK' campaign.

We worked with LA neighborhood lowrider group and Dodgers fan club Pantone 294 and featured the 'true die-hard' fans as our models. 

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